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COM 352 Week 2 Individual Assignment Publics and Messaging Latest Work

  • COM 352 Week 2 Individual Assignment Publics and Messaging Latest Work
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  • COM 352 Week 2 Individual Publics and Messaging.ppt

COM 352 Week 2 Individual Assignment Publics and Messaging Latest Work

In the following assignment, you are a public relations executive who must address an issue confronting the company where you work. Imagine what the scenario is and incorporate this into your presentation.
Choose three of the following five publics to address with specific messaging and communication tools:
Customers or clients
Media
Internal employees of your company
Competitors
Special interest group
Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following:
Describe the scenario in 1 or 2 slides.
Address your selected publics describing communication tools used, communication messages used, and the rationale for their selection in 6 to 8 slides.
Address how the Internet and social media tools affect your communication messaging in your proposed scenario in 1 or 2 slides.

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